The Death of Traditional Search The search engine you once knew is dead. No one’s wading through pages of results, clicking on site after site, hoping to find the right information. Users don’t want choices—they want answers. AI knows that, and it’s serving them up on a silver platter. Google, Bing, and every AI-powered search tool are no longer playing the game of keyword rankings and backlinks. They’re selecting one answer, spitting it out instantly at the top of the search engine results page (SERP), and moving on. If your content isn’t built to be that answer, you’re…