Most people think marketing is about visibility. It’s not. Marketing is about control. If you don’t force attention, you don’t get it. If you don’t frame the conversation, someone else will. I didn’t learn this in some marketing course. I learned it directly from two of the most influential - and disruptive - media tacticians in modern history while I was a journalist. One of them once told me personally in 2013: “It’s better to be too sensational than not sensational enough.” He was teaching me about writing headlines early in my journalism career - but I took…