Control the frame and you control the sale - everything else is just fighting on someone else’s turf. That isn’t theory - it’s how I’ve built every relationship. After every call, I look at the transcript and break down what really happened - especially the gaps and tension the words never show. Sometimes it’s the silence after a number, the change in pitch when I hit a nerve, or the way a simple question brings out a second of real doubt. Those are the signals that tell me where the leverage lives. What I’m after is never on…