How I Used BigQuery to Fix a Company’s Marketing Step-by-Step
Read the Master Article: BigQuery Alternatives, BigQuery Competitors: The Ultimate Data Warehouse Deathmatch Step 1: Pulling the Data—Finding the Hidden Gold First thing I did? Ripped an export from Google Ads and Google Analytics into BigQuery. Their PPC team had been running ads like blindfolded drunks at a dartboard - spending big but had no clue which clicks actually led to revenue. I needed to answer a basic but critical question: Which keywords and audiences actually made the company money? So, I ran this SQL query in BigQuery to merge ad click data with actual conversions: SELECT search_term,…