How I Used BigQuery to Fix a Company’s Marketing Step-by-Step

Read the Master Article: BigQuery Alternatives, BigQuery Competitors: The Ultimate Data Warehouse Deathmatch Step 1: Pulling the Data—Finding the Hidden Gold First thing I did? Ripped an export from Google Ads and Google Analytics into BigQuery. Their PPC team had been running ads like blindfolded drunks at a dartboard - spending big but had no clue which clicks actually led to revenue. I needed to answer a basic but critical question: Which keywords and audiences actually made the company money? So, I ran this SQL query in BigQuery to merge ad click data with actual conversions: SELECT search_term,…

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BigQuery Alternatives, BigQuery Competitors: The Ultimate Data Warehouse Deathmatch

Introduction: BigQuery Isn’t the Only Beast, But Is It the Best? BigQuery is a data-chugging monster - Google’s serverless, petabyte-crunching analytics juggernaut that lets you blast through SQL queries like a machine gun at a firing range. But here’s the thing: it’s not alone. Snowflake wants to be the data warehouse for everyone. Amazon Redshift wants to own AWS workloads. Databricks is Silicon Valley’s AI darling. Azure Synapse wants to keep Microsoft fanboys inside the ecosystem. So here’s the question: Which one is actually the best? Let’s cut through the marketing B.S., the Gartner Magic Quadrants, and the…

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Google Ads is War—Win or Get Wiped Out

Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning If you think Google Ads is about setting up a few keywords, writing some copy, and watching the leads roll in, you're already dead in the water. This isn't some "passive income" fantasy where you toss money at Google and pray for ROI. Google Ads is war — and if you don’t control the algorithm, it will eat you alive. Most businesses running Google Ads are bleeding cash without even knowing it. They trust Google’s “smart” bidding, let it burn through their…

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How to Use BigQuery, SQL, and Stitch to Dig Deep Into Marketing Insights

Read the Master Article: BigQuery Alternatives, BigQuery Competitors: The Ultimate Data Warehouse Deathmatch Your CEO just pulled the plug on a lackluster $50,000 ad campaign, and everyone’s looking at you to answer one burning question: Where the hell did all that money go? You know the answer lies in the data, but getting it means untangling the chaos. Enter Stitch, BigQuery, and SQL—your trifecta for marketing domination. The Problem: Data Lives in Silos Facebook Ads. Google Ads. Shopify. Google Analytics 4. Each platform hoards its data like a jealous dragon guarding gold. How do you connect it all?…

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Your Website Is Leaking Money – Here’s How to Fix It Fast

You built the website. You ran the ads. The traffic is rolling in. But no one is buying. No phone calls. No form fills. No booked appointments. Just a bunch of visitors floating in and out like ghosts in an abandoned mall. What’s happening? This isn’t a traffic problem. It’s a conversion problem. And if you don’t fix it fast, you’re flushing ad spend down the drain. Let’s cut the noise, diagnose the leaks, and turn traffic into leads—NOW. 1. You’re Attracting the Wrong People Imagine opening a steakhouse in the middle of a vegan festival. People walk…

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