Hi, I'm Toph Daniels.
A marketing strategist and an account executive.
I weaponize SEO, dominate Google Ads, and crack open BigQuery with raw SQL to squeeze every ounce of marketing intel from the data. If it drives traffic, converts leads, or exposes hidden revenue streams - I’m on it.
Find me on LinkedIn!
Free Strategies I Wrote For You
This is your execution manual for diagnosing and fixing every KPI failure in the right priority order. If ROAS is failing, you start there. If that’s stable, move to the next...
The Death of Good Copywriting (And Why You Should Care) Once upon a time, advertisers obsessed over words. Headlines were honed like switchblades. Body copy dripped with...
Most people think marketing is about visibility. It’s not. Marketing is about control. If you don’t force attention, you don’t get it. If you don’t frame the conversation...
The Death of Traditional Search The search engine you once knew is dead. No one’s wading through pages of results, clicking on site after site, hoping to find the right...
Local SEO vs. Organic SEO: Which One Do You Need? SEO isn’t just about ranking on Google—it’s about owning your space online. Whether you’re running a local coffee shop or...
AI isn’t coming—it’s already here, running marketing at a level no human team can match. Brands that integrate AI into their strategy will dominate. An AI marketing agency...
Scrolling is the modern drug. The infinite dopamine drip keeps users hypnotized, swiping through content like slot machine junkies. TikTok, Instagram, and YouTube Shorts have...
Let’s be real—people don’t make logical buying decisions. They never have. They tell themselves they do, but their brains are running a completely different program under the...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning The traditional marketing funnel is a relic of a bygone era, yet some marketers...
Digital Marketing is a Bloodsport Forget the polite, sanitized versions of digital marketing advice you’ve been fed. The truth? Marketing now is war. Every click is a...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning Email blasts get a bad reputation, and let’s be honest—most of the time, it’s...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning Google Analytics 4 (GA4) is a different beast compared to Universal Analytics...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning Law Firm SEO: Dominate the Digital Courtroom If your law firm isn’t ranking on the...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning SEO for Technology Companies: Own the Digital Battlefield Tech companies live and...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning Plumber SEO: Dominate Local Search & Get More Plumbing Leads If your plumbing...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning National SEO: How to Dominate Search Rankings Across the Country If you’re serious...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning Campaign Type: How to Choose the Right Google Ads Campaign for Maximum ROI Google...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning Google My Business Suspensions: How to Recover and Reinstate Your Listing Like a...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning What Is a Call to Action (CTA) and Why It Drives Conversions A Call to Action...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning Link Insertion – The High-Impact, Low-Effort SEO Power Move Everyone talks about...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning What Is a Directory and Why It Still Matters If you think business directories are...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning What Copy Actually Means and Why It Drives Sales Most people think copy is just...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning What CPM Actually Means and How It Impacts Your Ad Strategy If you’re running...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning UPDATE: Google killed SKAGs because they were too effective at controlling ad...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning Why Post Engagements Actually Matter Post engagement isn’t just a vanity...
Read the Master Article: BigQuery Alternatives, BigQuery Competitors: The Ultimate Data Warehouse Deathmatch Step 1: Pulling the Data—Finding the Hidden Gold First thing I did?...
Introduction: BigQuery Isn’t the Only Beast, But Is It the Best? BigQuery is a data-chugging monster – Google’s serverless, petabyte-crunching analytics juggernaut that...
Read the Master Article: Ultimate Digital Marketing Tips: SEO, Ads, AI, and the Art of Winning If you think Google Ads is about setting up a few keywords, writing some copy, and...
Read the Master Article: BigQuery Alternatives, BigQuery Competitors: The Ultimate Data Warehouse Deathmatch Your CEO just pulled the plug on a lackluster $50,000 ad campaign...
You built the website. You ran the ads. The traffic is rolling in. But no one is buying. No phone calls. No form fills. No booked appointments. Just a bunch of visitors floating...